If you want to create a thought leadership engine— don’t start with a blank page. 📄 I’ve seen individual experts and whole orgs fall…
Sometimes thought leadership is “thinking in public” — sharing an idea before you have all the answers. It takes courage to show up less-than-perfect…
Many thought leaders gather content like magpies 🐦 decorating a nest. They’re intellectually curious and constantly exploring topics that interest them. 🎀 Here’s a…
Is your thought leadership seaworthy? 🌊 A lot of orgs put insights out into the world and assume it will sail swiftly⛵ to the…
Your external audiences will never care more about your org’s ideas than your employees do. That’s why Internal marketing + thought leadership = win….
Suffering from content insecurity is a problem. It happens when a thought leader can’t stop tweaking their content. They repeatedly ask, “Is my content…
You can’t *force* someone to practice thought leadership. And I’m not even sure it can be “assigned.” Both ways tend to fail spectacularly. If…
Creating thought leadership for your organization is a very different kind of job. It might take up 20-30% of your time, or it might…
When was the last time you poked around in your intellectual attic looking for good ideas? I recently sent an email to a client….
Thought leadership can give you access to executives, VIPs, and policymakers. In that world, insights are your entry ticket 🎟️. Well-crafted thought leadership can…
Most of my ideas are awful. They create zero impact. And that’s fantastic! 🎉 Thought leadership is a lot like panning for gold. It…
What can thought leadership be used for? The right answer: A lot of great things! 💫 Thought leadership shines a spotlight 🔦 on insights….