If your org wants to be good at thought leadership,
you need your people to know it’s okay to share 📢 imperfect ideas. 💡
In the past, we’ve talked a little bit about content insecurity,
And how it can keep someone from moving forward. 👟
Your org’s culture and leader’s signals can –
to paraphrase Spinal Tap—
amplify content insecurity to 11! 🎉
Let me explain.
People who practice thought leadership
see the flaws in their own ideas –
perhaps more clearly than anyone else.
They’re wrestle with these hobgoblins 👾 in their mind.
“Is my content smart enough?
“Is it ready to stand on its own?”
“Will others scoff at my ideas?”
Now, think about your org’s #culture.
💯Do your leaders demand perfection?
🧪Or do they encourage small tests and experiments?
When your org requires perfection,
Smart people tie themselves into pretzels 🥨
They don’t practice thought leadership because
they’re afraid of negative consequences.
They see potential downside of “messing up.”
They don’t want to risk:
💶Their annual review / bonus
🔝Their chances of promotion
🤩 Their professional reputation
Content insecurity shuts smart people down.
It’s entirely rational behavior among your best and brightest.
Especially when they know the idea isn’t perfect yet.
Your #leadership and org #culture matter—massively.