Good thought leadership is evergreen.
And yet it must adapt to topics of the day.
Simply put: you can’t be stubborn.
What topic is top of mind for your audience now?
That topic will capture their attention.
And you can’t ignore this elephant in the room.
(Or in this case, the pumpkin 🎃 on the porch.)
What’s the key topic that’s on your audience’s mind
🚉 On their commute?
💻 During the workday?
🛏️ when they lie awake at night?
That’s the signal that they’re tuned into.
If your big idea isn’t the topic of the day.
Your ideas need to be able to adapt.
Not their core message–that stays the same.
Stay true to your idea.
Instead, think about how you can adapt
your framing and presentation.
Fit the conversation, don’t fight it.