WHAT IS

We are a community of practitioners. We use thought leadership to: Help fill our organization's sales pipeline; Share a vision of the future internally and externally; and Influence target audiences at times when sales conversations would be awkward or even inappropriate.

JOIN OUR LINKEDIN GROUP THOUGHT LEADERSHIP? ORGANIZATIONS DOING? WHAT ARE WHAT IS YOUR COMPANY THOUGHT LEADERSHIP? LEADERSHIP? WHAT DEFINES

ThE COMMUNITY

The LinkedIn Organizational Thought Leadership group is for professionals who create, curate, or deploy thought leadership for their organizations.

Our LinkedIn group covers all topics including thought leadership best practices, definitions of thought leadership, the creation of thought leadership content and offerings (i.e., modalities), the use of strategy and resources to build thought leadership functions, and the measurement of thought leadership success and impact.

We also share and discuss emerging trends for using thought leadership as a marketing tool as well as those looking to install it as a core competency and value for their organization.

How do organizations measure thought leadership success and impact?

The most consistent measurements for success and impact are:

01.
Engagement

through websites, social media, in-person (i.e., conferences), etc.

02.
Reach

how far thought leadership ideas extend both through the organization as well as through external channels (media, trade publications, clients, etc.).

03.
Attribution

linking thought leadership to direct customer interactions and sales, whenever possible.

ABOUT ORG TL

Organizational Thought Leadership, or Org TL as we like to call it, was created when the team at Thought Leadership Leverage realized there was a growing discipline in many corporations to build, design and manage thought leadership.

Bill Sherman
Co-Founder of Org TL

Bill has worked in the thought leadership space for almost twenty years. He’s worked with global brands as well as world-renowned independent thought leaders who have been recognized on the Thinkers50.  The Org TL group has become one of the largest gatherings of professionals who create, curate, and deploy thought leadership on behalf of their organizations.

Bill also serves as the COO of Thought Leadership Leverage: A thought leadership consultancy dedicated to serving organizational thought leadership teams as well as independent thought leaders. Bill co-hosts the “Leveraging Thought Leadership” podcast.

Peter Winick
Co-Founder of Org TL

Peter Winick is the founder of Thought Leadership Leverage, a thought leadership consulting firm. Peter has spent much of his career working with independent thought leaders–authors, speakers, CEOs, and academics. And he applies those proven thought leadership processes and frameworks to the needs of organizations that want to differentiate and grow their business.

Peter is the co-host of the “Leveraging Thought Leadership” podcast, where he interviews independent thought leaders who focus on business topics. He has interviewed many of the world’s pre-eminent business thought leaders.

Bill Sherman
Co-Founder of OrgTL

Bill has worked in the thought leadership space for almost twenty years. He’s worked with global brands as well as world-renowned independent thought leaders who have been recognized on the Thinkers50.  The Org TL group has become one of the largest gatherings of professionals who create, curate, and deploy thought leadership on behalf of their organizations.

Bill also serves as the COO of Thought Leadership Leverage. A thought leadership consultancy dedicated to serving organizational thought leadership teams as well as independent thought leaders. Bill co-hosts the “Leveraging Thought Leadership” podcast.

Peter Winick
Co-Founder of OrgTL

Peter Winick is the founder of Thought Leadership Leverage, a thought leadership consulting firm. Peter has spent much of his career working with independent thought leaders–authors, speakers, CEOs, and academics. And he applies those proven thought leadership processes and frameworks to the needs of organizations that want to differentiate and grow their business.

Peter is the co-host of the “Leveraging Thought Leadership” podcast, where he interviews independent thought leaders who focus on business topics. He has interviewed many of the world’s pre-eminent business thought leaders.

What is your organization doing for thought leadership?
Is it successful and impactful?
Be a part of the conversation. Join the OrgTL group on LinkedIn.