How do you get an organization to act differently? I’d argue that it’s a combination of insights 💡 and culture 🎀. The insights 🌟…
Good thought leadership is like bright plumage. A bird’s bright plumage and fancy feathers signals that it is healthy and has sufficient resources. In…
Good thought leadership is evergreen. And yet it must adapt to topics of the day. Simply put: you can’t be stubborn. What topic is…
Today, the parable of the “idea factory” run amok: Imagine, if you will, a small manufacturing company 🏛️that produces square blue widgets 🟦. They…
When we encounter a challenge that’s new to us. Our first instinct is to try to solve it ourselves. 🤔 Rather than ask “Who…
People who practice thought leadership get stuck a lot. I’m building a list of ways they can self-sabotage. And I’d love your help brainstorming….
The best thought leadership content has “onion skin.” 🧅 The deeper you go, the more wisdom it offers. But here’s the big question: “Will…
“We need you to say something smart!” Yup, thought leadership starts with a tiny nudge. 🤔 Maybe that’s a journalist asking for a quote….
If your org wants to be good at thought leadership, you need your people to know it’s okay to share 📢 imperfect ideas. 💡…
“How do *you* sustain your thought leadership work?” I’ve asked a lot of people that question. And there’s a consistent pattern among people who…
Your “target audience” doesn’t see themselves that way at all. I ran into this hummingbird this morning. I was ready to go on my…
Are you creating intellectual whiplash 🤯 among your target audiences? One big idea/theme today. A different big idea/theme tomorrow. It’s hard to build an…