How do you get an organization to act differently?
I’d argue that it’s a combination of insights 💡 and culture 🎀.
The insights 🌟 (thought leadership) provide a new way of thinking.
These ideas can come from within the org or outside of it.
🔝 C-level execs
🧪 Experts within the org (or beyond it)
🆕 New hires
💵 Clients and customers
Insights can come from anywhere.
The question is – will the org take action?
Thought leadership is about taking ideas to scale.
And within the organization that means
Measurable outcomes 📈 and often behavior change.
You must do more than just think differently.
You need to act differently.
What will people do differently after learning this material?
How will their actions change?
What benefit will this bring to the business?
Culture 🎀 can be defined as “what most of the people do most of the time.”
To change that, you encourage & incentivize behavior change.
One person’s actions won’t change an org
even if they are the CEO.
To truly affect organizational culture, you need to impact the whole org
From the ground up!
You need both insights and action.