An increasing number of organizations are doing thought leadership as a marketing function, to promote their organization, a product, or both. Often, the people creating a thought leadership discipline are unfamiliar with the rigor required for successful thought leadership.
Thought Leadership Leverage has solutions which can kick start a thought leadership department, or to enhance the knowledge growing thought leadership group.
Define (or refine) thought leadership strategy (What are you doing?)
Develop target avatars for thought leadership (Who do you need to reach?)
Design and deploy campaigns to reach these avatars (How do you connect with them?)
We help you determine how many campaigns you need and over what schedule.
The campaigns are designed to reach specific buyer avatars, expressing the pain points each different avatar can alleviate with your solutions.
We work with you to conduct a review of the current state of thought leadership activity within your organization.
We will assess strategy, including an audit of allocated resources and their strength (internal and external), current KPIs (or other measurement and attribution of success/impact), and past results.
How do you know if your thought leadership is accomplishing your stated goals?
Utilizing our extensive experience with thought leaders and organizations, we will develop metrics to meet your needs. We know what to measure and how to present the results so you know at a glance how you’re thought leadership is performing.