How do you package your ideas? 🍣 Fresh thought leadership is tastier. 🥫 Canned ideas scale better (and lasts longer). Let me explain. The…
ideas
People have personal brands. Your thought leadership insight has _____________. Orgs have corporate brands. What goes in the blank? An idea’s brand isn’t the…
The lighter the idea — the easier it is to take flight. That’s the paradox of #ThoughtLeadership. Ideas are not born with wings and jet…
Does your org promote “content insecurity?” Many individuals struggle with “content insecurity.” They have a really good raw idea. But they keep it quiet…
“Quantum Dentistry” is a great example of welding insights across fields. (Even though I’m not sure what it might mean). Let me explain. Welding…
Forget “one size fits all” messaging — narrowcasting outperforms broadcasting. Instead of broadcasting your ideas on every wavelength, đź‘€Find your target audience đź’Żcreate relationships…
There’s a deep connection between thought leadership and business strategy. Both fields benefit from making authentic emotional connections. Trust, empathy, and strong communication are…
When I was young, books were my friends. Now, as I get older, I hear my friend’s voices inside the books they’ve written. As…
What sparks an idea to life? You put a your self into the idea. Ideas on their own can be dry and abstract. The…
Audiences don’t want your baggage. They want your best ideas. It’s a tough but necessary rule for #thoughtleadership. It’s also one that many orgs struggle…