The lighter the idea —
the easier it is to take flight.
That’s the paradox of #ThoughtLeadership.
Ideas are not born with wings and jet engines.
Instead, they’re gliders.
So, strip your idea of excess weight.
Take it all down to the essentials.
You might eager to load up your idea
with excess weight and complexity.
All that beautiful nuance.
But that’s not how you get lift.
An idea’s lift comes from other people.
They help you take the idea to scale.
(think crowd surfing for ideas).
So make your audience’s role easy.
Make your idea light and elegant.
And they’ll help your idea soar.