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Ideas aren’t Enough

Here’s the dirty secret about #thoughtleadership.
Ideas aren’t enough.
You need both strategy and process.

So, you want your big idea to produce impact:

➡️for your audience
➡️for your org

But thinking big thoughts isn’t enough.

Great ideas aren’t born with wings.
They don’t take flight on their own.

There’s a lot of hard work between:

💡the idea and
📈the impact

Most people treat that gap as a mystery.
“We don’t know what happens there.” ¯\_(ツ)_/¯

And so thought leadership
across the organization
relies on serendipity and goodwill.
*cough* <sputter>
Yeah, that’s not going to work.

Imagine if your accounts payable department
worked on serendipity and goodwill —

🙃No dedicated team
💻 No dedicated tech
📓 No record keeping

It’d be chaos, right?
Bills would go unpaid.
Payroll? Yeah, sorry we messed that up again.

Now think about your org’s thought leadership.
Imagine what could your org would achieve with
clear strategy and smart process.

That’s why thought leadership needs to be a formal function within the organization.

I write about:
#thoughtleadership #OrgTL #branding