Here’s the biggest paradox in thought leadership: TL is simultaneously one of the weakest And one of the most impactful forms of marketing! 😵…
ideas
Thought leadership is a lot of work! 💪 Thought leaders come up with amazing insights, Building their ideas from experience And sharing their content…
I’ve seen lots of excellent, innovative thought leadership that didn’t require category creation. For example, consider the topics of leadership and trust. There have…
There’s a quote from James Joyce’s “Ulysses” 📖 that I love very much. “Offend me still. Speak on.” I struggled with “thinking in public”…
I hear this complaint from a lot of thought leaders: It’s hard to be creative and insightful all the time! That’s true, but there…
“I’ve got a GREAT idea!” 💡 Thought leaders are idea-makers. They’ve got core insights that get people to say, 📢 “Aha, now I see…
You’re proud of your thought leadership, 🏆 and you share it, hoping to get constructive criticism as well as build your audience. 🎪 But…
Bands 🥁🎵🎺 and thought leadership 💡 have a lot in common. You have to balance your hits with your new material. Have you ever…
True story 📖 from a few years ago: Four business book authors walk into a bar. 🍺 The first was a 1st time author….
It takes courage 🏅 to share your thoughts, experiences, and insights. That’s “thinking in public,” and it’s hard. Putting ideas out into the world…