“How do *you* sustain your thought leadership work?” I’ve asked a lot of people that question. And there’s a consistent pattern among people who…
LinkedIn Posts
These are posts from Bill Sherman for Organizational Thought Leadership.
Your “target audience” doesn’t see themselves that way at all. I ran into this hummingbird this morning. I was ready to go on my…
Are you creating intellectual whiplash 🤯 among your target audiences? One big idea/theme today. A different big idea/theme tomorrow. It’s hard to build an…
During my career, I’ve gone through the archives 📕 of many thought leaders. I’ve reviewed an amazing number of thoughts 💭, insights 🌟, and…
Thought leadership is future-focused. 🔮 The people who create it often live in the future. And that can be a bit of a problem….
If you want to create a thought leadership engine— don’t start with a blank page. 📄 I’ve seen individual experts and whole orgs fall…
Sometimes thought leadership is “thinking in public” — sharing an idea before you have all the answers. It takes courage to show up less-than-perfect…
Many thought leaders gather content like magpies 🐦 decorating a nest. They’re intellectually curious and constantly exploring topics that interest them. 🎀 Here’s a…
Is your thought leadership seaworthy? 🌊 A lot of orgs put insights out into the world and assume it will sail swiftly⛵ to the…
Your external audiences will never care more about your org’s ideas than your employees do. That’s why Internal marketing + thought leadership = win….