People have personal brands. Your thought leadership insight has _____________. Orgs have corporate brands. What goes in the blank? An idea’s brand isn’t the…
LinkedIn Posts
These are posts from Bill Sherman for Organizational Thought Leadership.
In thought leadership, it’s important to welcome criticism. In fact, it’s a good idea to seek it out. 👀 Here’s why. If you want…
How often do you go where the sidewalk ends –either recreationally or professionally? When most people think Las Vegas, they usually think of a…
The lighter the idea — the easier it is to take flight. That’s the paradox of #ThoughtLeadership. Ideas are not born with wings and jet…
Does your org promote “content insecurity?” Many individuals struggle with “content insecurity.” They have a really good raw idea. But they keep it quiet…
“Quantum Dentistry” is a great example of welding insights across fields. (Even though I’m not sure what it might mean). Let me explain. Welding…
Forget “one size fits all” messaging — narrowcasting outperforms broadcasting. Instead of broadcasting your ideas on every wavelength, 👀Find your target audience 💯create relationships…
I’ve worked with people whose ideas have changed the business lexicon. They think and act differently. Let’s eavesdrop on a rabbit 🐰 and tortoise…
What makes someone a great thought leadership practitioner? I’ve been asked this question by: 📌Leaders hiring thought leadership practitioners and 📌 Job candidates seeking…
Many orgs rely on “tentpole” thought leadership. Just like film studios rely on summer blockbusters. Take them away and campaigns crumble. What is tentpole…