Your “target audience” doesn’t see themselves that way at all.
I ran into this hummingbird this morning.
I was ready to go on my morning run.
It was hovering at head height, two feet away —
feeding from the flowering bushes.
“Surely, it’ll fly away before I can close the door and grab my camera.”
Nope, the hummingbird ignored me.
I was invisible and irrelevant.
The flowering bushes were everything.
And I was able to get this picture.
I often use the metaphor of the hummingbird for pointcasting thought leadership.
You pointcast to VIPs you are trying to reach and influence.
And this photo reveals a nuance of pointcasting.
When you’re trying to get a VIP to embrace an idea:
👂put your idea at center stage, not yourself.
♥️ prepare and nurture the idea as a gift.
😍 make the idea as appealing as possible.
🐭 Be willing to stay in the background.
🎉 Don’t call attention to yourself.
Pointcasting is an art of subtle influence. It focuses a lot of time and effort on VIPs.
Much of the work is done long beforehand.
And if you’re both lucky and skillful, they embrace your idea.
If you get a picture–well that’s a bonus!