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Building Thought Leadership to Grow the Brand

Your external audiences will never care more
about your org’s ideas than your employees do.
That’s why Internal marketing + thought leadership = win.

I recently sat down with Kerry-Ann Betton Stimpson
for a conversation about how thought leadership
engages employees and energizes the business.

It helps orgs attract today’s top talent, develop high-pos,
and retain key players — because they feel they’re growing
and becoming a leading voice in their field of choice.

If your employees shrug
and say “meh” ¯\_(ツ)_/¯
to your org’s best ideas —
those ideas will have no momentum.

Thought leadership and internal marketing
are highly complementary.

Help your employees see why your org’s ideas
are exciting and they’ll help spread the word.

Encourage employees to find their own ideas;
Support them as they find their voice;
Equip them with the tools they need to build their own following.

And in return, your brand will thrive.
You become a place people want to work.
And an org with a top brand filled with smart, successful people.

Kerry-Ann and I had a fantastic conversation in this episode.
She’s passionate about internal marketing
and I learned a lot from her (even in this interview).

And if you listen in, you’ll hear us making
connections between our fields in real-time.

I write about
#ThoughtLeadership #OrgTL and #Marketing