Thought leadership — it isn’t about you or your org. Nope. Not really. Instead, thought leadership is about your audience. What will *they* achieve…
audience
Audiences don’t want your baggage. They want your best ideas. It’s a tough but necessary rule for #thoughtleadership. It’s also one that many orgs struggle…
Your big idea is merely the starting point. Your audience needs to be listening — and be willing to consider your idea. That’s why…
Building an institute for thought leadership An interview with Jeff Kavanaugh about building a thought leadership arm for a multi-billion dollar tech firm….