Here’s one of the most important questions ❓ a thought leadership practitioner can ask themselves: “Who am I talking to?” 🤔 Who is your…
audience
What is scale in thought leadership, and how do we reach it? When I talk about scale, you might think of a kitchen scale….
People who look for thought leadership on the web Can find themselves flooded by all kinds of content. They’re asking themselves, ❓ What sort…
Bands 🥁🎵🎺 and thought leadership 💡 have a lot in common. You have to balance your hits with your new material. Have you ever…
How large is the potential audience 🏟️ for your org’s thought leadership? It’s not your current number of followers, surely. Some insights have small…
True story 📖 from a few years ago: Four business book authors walk into a bar. 🍺 The first was a 1st time author….
Thought leadership — it isn’t about you or your org. Nope. Not really. Instead, thought leadership is about your audience. What will *they* achieve…
Audiences don’t want your baggage. They want your best ideas. It’s a tough but necessary rule for #thoughtleadership. It’s also one that many orgs struggle…
Your big idea is merely the starting point. Your audience needs to be listening — and be willing to consider your idea. That’s why…
Building an institute for thought leadership An interview with Jeff Kavanaugh about building a thought leadership arm for a multi-billion dollar tech firm….