Thought leadership — it isn’t about you or your org.
Nope. Not really.
Instead, thought leadership is about your audience.
What will *they* achieve with your ideas?
It’s easy to bore your audience
with ideas that excite *you*.
Those ideas you that you love so much
might have no relevance to them.
But you probably have insights that will:
🤩 wow your audience
🗝️unlock their impossible
🪜lift them up
🌱help them grow
If you want to practice thought leadership
as an individual or on behalf of your org.
You have to put your audience
at the heart ❤️ of your thought leadership.
It’s smart business.
You’ll achieve greater impact for your org.
And you’ll feel joy yourself.