People who look for thought leadership on the web
Can find themselves flooded by all kinds of content.
They’re asking themselves,
❓ What sort of content do I need?
❓ What problem am I trying to solve?
❓ Why can’t I find someone who has the solution?
We’re all overwhelmed by data.
As a thought leader, you might only have a few minutes
to “hook” your audience.
Time is a scarce resource for important decision-makers.
If your content doesn’t get right to the point,
you’re probably not going to gain their attention.
When you’re serving your audience,
you have to curate ideas and content for them.
I often think of it as a chef’s menu 🍽️
or a sommelier’s wine list. 🍷
“This is what I’m calling to your attention,
because I think it’s especially relevant to you and your interests . . . ”
Discover what your audience actually needs,
where their pain points are,
and how you can help.
Then, give them the information they’re looking for.