Bands 🥁🎵🎺 and thought leadership 💡 have a lot in common.
You have to balance your hits with your new material.
Have you ever gone to a concert 🎪 where
The fans wanted the band to play their biggest hits.
Yet, the band spends two hours playing their new music. 😕
Music you were unfamiliar with
Music that had no meaning to you
And maybe, didn’t even sound like their old stuff.
When people go to see bands, they want to hear their favorite hits.
They’re less interested in new stuff,
even if that’s what the band is most excited to play!
Thought leadership is the same.
You may think you’ve said your ideas💡 a hundred times
But those ideas drew your audience in
And those are the ideas that they need to hear,
over and over so they’ll sink in.
Your new ideas might be awesome, 🌠
but don’t let go of the old ones, even if you’re tired of them.
Those are the ideas that built your thought leadership
and those are the ideas that people came to hear.