I’ve seen lots of excellent, innovative thought leadership that didn’t require category creation. For example, consider the topics of leadership and trust. There have…
insights
I hear this complaint from a lot of thought leaders: It’s hard to be creative and insightful all the time! That’s true, but there…
Thought leadership is not sterile. It always contains traces of human thinking and DNA. 🔬 Why? Thought Leadership is a deeply human activity. It’s…
How do you get an organization to act differently? I’d argue that it’s a combination of insights 💡 and culture 🎀. The insights 🌟…
Good thought leadership is like bright plumage. A bird’s bright plumage and fancy feathers signals that it is healthy and has sufficient resources. In…
Your “target audience” doesn’t see themselves that way at all. I ran into this hummingbird this morning. I was ready to go on my…
Is your thought leadership seaworthy? 🌊 A lot of orgs put insights out into the world and assume it will sail swiftly⛵ to the…
Suffering from content insecurity is a problem. It happens when a thought leader can’t stop tweaking their content. They repeatedly ask, “Is my content…
What can thought leadership be used for? The right answer: A lot of great things! 💫 Thought leadership shines a spotlight 🔦 on insights….
People have personal brands. Your thought leadership insight has _____________. Orgs have corporate brands. What goes in the blank? An idea’s brand isn’t the…