There’s a deep connection between thought leadership and business strategy. Both fields benefit from making authentic emotional connections. Trust, empathy, and strong communication are…
insights
I’ve seen lots of excellent, innovative thought leadership that didn’t require category creation. For example, consider the topics of leadership and trust. There have…
I hear this complaint from a lot of thought leaders: It’s hard to be creative and insightful all the time! That’s true, but there…
Thought leadership is not sterile. It always contains traces of human thinking and DNA. 🔬 Why? Thought Leadership is a deeply human activity. It’s…
How do you get an organization to act differently? I’d argue that it’s a combination of insights 💡 and culture 🎀. The insights 🌟…
Good thought leadership is like bright plumage. A bird’s bright plumage and fancy feathers signals that it is healthy and has sufficient resources. In…
Your “target audience” doesn’t see themselves that way at all. I ran into this hummingbird this morning. I was ready to go on my…
Is your thought leadership seaworthy? 🌊 A lot of orgs put insights out into the world and assume it will sail swiftly⛵ to the…
Suffering from content insecurity is a problem. It happens when a thought leader can’t stop tweaking their content. They repeatedly ask, “Is my content…
What can thought leadership be used for? The right answer: A lot of great things! 💫 Thought leadership shines a spotlight 🔦 on insights….