“Quantum Dentistry” is a great example of welding insights across fields. (Even though I’m not sure what it might mean). Let me explain. Welding…
Bill Sherman
Thinking about how organizations tell an aligned story across divisions. An interview with Ginger Conlon about creating organizational thought leadership in tandem with content…
Forget “one size fits all” messaging — narrowcasting outperforms broadcasting. Instead of broadcasting your ideas on every wavelength, 👀Find your target audience 💯create relationships…
I’ve worked with people whose ideas have changed the business lexicon. They think and act differently. Let’s eavesdrop on a rabbit 🐰 and tortoise…
What makes someone a great thought leadership practitioner? I’ve been asked this question by: 📌Leaders hiring thought leadership practitioners and 📌 Job candidates seeking…
Many orgs rely on “tentpole” thought leadership. Just like film studios rely on summer blockbusters. Take them away and campaigns crumble. What is tentpole…
There’s a deep connection between thought leadership and business strategy. Both fields benefit from making authentic emotional connections. Trust, empathy, and strong communication are…
When I was young, books were my friends. Now, as I get older, I hear my friend’s voices inside the books they’ve written. As…
What sparks an idea to life? You put a your self into the idea. Ideas on their own can be dry and abstract. The…
Using thought leadership to display your firm’s depth of expertise and grow your reputation. An interview with Louis Montgomery JR. about thought leadership in…