I’ve worked with people whose ideas
have changed the business lexicon.
They think and act differently.
Let’s eavesdrop on a rabbit 🐰 and tortoise 🐢
as they talk about taking ideas to scale.
(All of these quotes are from real people.)
🐰:”We’ll push out *this idea* this quarter.”
🐢: “I’m ready to talk about this idea for years, if needed.”
🐰: “This idea didn’t stick. Let’s try another idea.”
🐢: “I spent my whole career promoting one big idea until people actually got it.”
🐰: “I’ve been on book tour a month! I’m tired of saying the same things to every audience.”
🐢: “I’m happy to talk about this idea again and again.”
🐰:”So, I’ve got this new idea. I’ll focus on that instead . . . ”
🐢: “How can I better get this idea to my audience?”
🐰:”I’ve got three more big ideas (books) in my head.”
🐢:”This idea still hasn’t made the impact it should. What can I do?”
Embrace your inner tortoise 🐢.
Thought leadership isn’t a one-day project.
If you want a big idea to reach scale it can take years.
—
I write about:
#ThoughtLeadership #OrgTL and #ContentStrategy
