For most of my career, I’ve used the term #moonshot, but I’ve never actually seen one live. Sure, I’ve seen the Apollo Era footage. Who…
Bill Sherman
Thought leadership — it isn’t about you or your org. Nope. Not really. Instead, thought leadership is about your audience. What will *they* achieve…
It’s hard to practice thought leadership when we have limited visibility. Your org is probably busy planning for next year. Likely deep in budget…
I want to talk about the profession of thought leadership. Something that only exists as an emerging idea.💡 Over the past years, organizations have…
How do you package your ideas? 🍣 Fresh thought leadership is tastier. 🥫 Canned ideas scale better (and lasts longer). Let me explain. The…
How do you get your org’s thought leadership out to the world? No, I’m not talking formats—podcasts, whitepapers, videos, etc. I’m talking about strategies….
I’d bet there’s not a child in the world who says, 📣 “I want to be a thought leader when I grow up!’ Every…
People have personal brands. Your thought leadership insight has _____________. Orgs have corporate brands. What goes in the blank? An idea’s brand isn’t the…
In thought leadership, it’s important to welcome criticism. In fact, it’s a good idea to seek it out. 👀 Here’s why. If you want…
Adding a human side to research data. An interview with Manish Bahl about merging traditional market research with human insights. Do you know why…