Philosophy is a great and noble calling, but if you want to make a living from your ideas, and join the ranks of successful #thoughtleadership…
Bill Sherman
Most people who work in the #content business find themselves daydreaming 🤔💭 of scalable products — digital courses, online assessments, or interactive videos. But while these…
A lot of #thoughtleaders have great ideas, 💡 smart content, and products with real value. The problem is that their thought leadership is disorganized and unfocused….
Here’s the biggest paradox in thought leadership: TL is simultaneously one of the weakest And one of the most impactful forms of marketing! 😵…
The strategic placement of your thought leadership material is critical. It reminds me of the old joke: A man going to his car drops…
I ask #thoughtleaders this question a lot: Are your ideas too complex? Imagine that you’re at coffee ☕with a good friend, who is also a seasoned #business person….
Thought leadership is a lot of work! 💪 Thought leaders come up with amazing insights, Building their ideas from experience And sharing their content…
I’ve seen lots of excellent, innovative thought leadership that didn’t require category creation. For example, consider the topics of leadership and trust. There have…
A few weeks ago, I had a chat with a fellow thought leader, and we were discussing the insights of her content. Together, we…
I’ve often heard people ask, “What’s a good metaphor to explain being a thought leader?” Well, being a thought leader is a lot like…