narrowcasting

Who am I talking to?

Hereā€™s one of the most important questions ā“ a thought leadership practitioner can ask themselves: ā€œWho am I talking to?ā€ šŸ¤” Who is your…

The Strength of Narrowcasting

Forget ā€œone size fits allā€ messaging — narrowcasting outperforms broadcasting. Instead of broadcasting your ideas on every wavelength, šŸ‘€Find your target audience šŸ’Æcreate relationships…

Narrowcasting

Thought leadership is the art of being deeply irrelevant to most people. 99.99% of the world won’t care about your expertise. After all, it’s…