Thought leadership requires a wide array of skills: š You need to create smart insights, š” package them š in ways that interest others,…
narrowcasting
Iāve often said that thought leadership is all about narrowcasting to your audience. Itās true! Thought leadership is the art of being deeply irrelevant…
Hereās one of the most important questions ā a thought leadership practitioner can ask themselves: āWho am I talking to?ā š¤ Who is your…
During this time of year, many thought leadership practitioners are asking specific questions: How clearly did my ideas reach their best audience? Which of…
Broadcasting Narrowcasting and Pointcasting Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the…
How do you get your orgās thought leadership out to the world? No, Iām not talking formatsāpodcasts, whitepapers, videos, etc. Iām talking about strategies….
Forget āone size fits allā messaging — narrowcasting outperforms broadcasting. Instead of broadcasting your ideas on every wavelength, šFind your target audience šÆcreate relationships…
How many people are responsible for thought leadership in your organization? Organizational thought leadership is about inspiring, and it’s about leading. Moving the needle…
Ideasāmuch like peopleāare known by the company they keep. This past month, Iāve been thinking about reputation management for thought leadership. Where will your…
Thought leadership is the art of being deeply irrelevant to most people. 99.99% of the world won’t care about your expertise. After all, it’s…