A lot of #thoughtleaders have great ideas, 💡
smart content, and products with real value.
The problem is that their thought leadership is disorganized and unfocused. 😵
Their ideas💡aren’t getting the attention and value they deserve –
because the thought leader has no #platform.
So, what’s a #platform, and what makes it so powerful?
A platform identifies and raises awareness
of the thought leader’s specific niche of business expertise.
Here are four qualities of a powerful platform:
💥 Authentic voice, to express your unique experience.
💥 Sharp focus, to make your thought leadership manageable.
💥 Useful and relevant #ideas, that are relevant to your audience.
💥 Market viability, ensuring that your ideas bring about client engagement.
A platform creates value by clarifying
the pain points 🔍 that your content solves,
and showing how your ideas solve those challenges.
People who are consuming thought leadership
are looking for strong solutions,
and they’re willing to spend money
if they are convinced you have what it takes.
At the end of the day, 🌙
a platform turns your thought leadership
into something that people will 💰 buy.
And that’s worth investing in!
—
I write about
#ThoughtLeadership #OrgTL and #Brand