Recently, my partner @Peter Winick, and I wrote a new white paper, Leveraging Your Org’s Thought Leadership, which we call “The OrgTL Canvas.” The #OrgTL Canvas…
Bill Sherman
Today, I’m going to focus on another piece of the #OrgTL Canvas, The columns located on the left of the document. These columns are titled, “Your…
What it takes to start a successful thought leadership program. An interview with Dr. Karthik Nagendra about standing up a thought leadership function, no…
If you want your #thoughtleadership #ideas to spread and create #impact, then you need to deliver them to specific target audiences. 🎯 But how do you find your…
At its heart, an effective #thoughtleadership #strategy begins with alignment around three key stakeholders. Surprisingly, we’ve seen #organizations struggle with each of these criteria. 😵💫 (Often, with two…
Many individuals and organizations stumble into #thoughtleadership. Often, it’s not a planned effort. 😵💫 Maybe an employee is asked to speak at a #conference 🎙️ or write…
Cultivating allies and ambassadors to aid in taking ideas to scale. A compilation of past conversations that centers around expanding the reach and impact…
How thought leadership can elevate sales teams and increase lead gen. An interview with Dani Buckley about creating thought leadership content that salespeople can…
Making your ideas discoverable, digestible, and desirable. An Interview with Jessica Duffield about working with thought leadership clients to create content that resonates and…