There’s a continuum between “trade secret” and open-source. And I put thought leadership closer to the #opensource side of the continuum. 💡Ideas have a network effect….
Bill Sherman
Learning that each action is a marketing action, and building a trustworthy reputation. An interview with Geoffrey Colon about learning from content creators,…
Can you distill your best ideas down into a simple question? NASA can. They excel at it. Many of NASA’s most amazing ideas and…
So, I’ve got a question (help, please?). What’s a good way to explain the difference between a subject matter expert (SME) and a thought…
Don’t ask your audience to make sense of your messy ideas. It’s your responsibility to distill the ideas down. I don’t want to go…
Serendipity ≠ Strategy Many people first stumble into thought leadership through serendipity. 📝 Write an article 🎙️ Give a talk/speech 📊 Create a whitepaper…
The cartoon below was printed on *all* my calculus exams in high school. The hard work lies *between* the idea and the proof. We…
Thought leadership is buzzy these days: 💡”We’re focusing on thought leadership this quarter.” 💡”Thought leadership is a strategic initiative this year.” Well, I’ve got…
Making the leap and standing up a thought leadership function. An interview with Mark Smith about transitioning your role into thought leadership. Few children…
Developing a thought leadership platform within an organization. An interview with Mike Zimmerman about building a platform and role of thought leadership at Hitachi…