Serendipity ≠ Strategy
Many people first stumble into thought leadership through serendipity.
📝 Write an article
🎙️ Give a talk/speech
📊 Create a whitepaper
And it goes over surprisingly well.
But serendipity is not sustainable.
Serendipity is a one-hit wonder. 📻
Or to quote the Beatles, “Long time ago when we was fab”
You need a strategy to make thought leadership sustainable and scalable.
And that’s true for yourself or your organization.