Serendipity ≠ Strategy

Serendipity ≠ Strategy
Many people first stumble into thought leadership through serendipity.

📝 Write an article
🎙️ Give a talk/speech
📊 Create a whitepaper

And it goes over surprisingly well.
That’s great!
But serendipity is not sustainable.

Serendipity is a one-hit wonder. 📻
Or to quote the Beatles, “Long time ago when we was fab”

You need a strategy to make thought leadership sustainable and scalable.
And that’s true for yourself or your organization.

How will you move yourself/your org past “one hit wonder”?
#OrgTL #thoughtleadership #b2bmarketing #contentstrategy