Thought leadership is buzzy these days:
💡”We’re focusing on thought leadership this quarter.”
💡”Thought leadership is a strategic initiative this year.”
Well, I’ve got bad news.
Overnight success in thought leadership is unrealistic.
There are very few shortcuts.
Sure, from the outside it may look like lightning struck 🌩️
and produced instant success.
But in almost every case there’s years of hard work —
time spent purposefully creating the conditions
for lightning to strike. ⚡
Do you have a strategy for your thought leadership work?
How will you execute consistently? (Systems and processes)
Will your org be patient enough to invest and wait?