A lot of thought leadership conversations sound like that scene in Jaws 🦈: “We’re gonna need a bigger boat.”
Except it plays out something like this:
“We’re not getting impact. So . . . . we’re gonna need a bigger idea “💡
Then people spend lots of time:
👀 looking for a bigger ideas.
💎 polishing a good idea to make it even better.
I take a very different approach.
If you want to change the world (or a corner of it).
Here’s my mantra —
“We’re gonna need more leverage.”
Thought leadership is helping ideas reach scale through the *selective* application of leverage.
Leverage occurs when people pitch in.
They apply *their* strength and skills to help you lift the idea up.
A good idea won’t change the idea on its own.
You need leverage — lots of it.
How are you building leverage for your thought leadership?
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