The cartoon below was printed on
*all* my calculus exams in high school.
The hard work lies *between* the idea and the proof.
We can’t rely on a miracle 🌈 to bridge the gap.
This gap is the unspoken challenge at the heart of thought leadership.
My calculus teacher had a sense of humor,
but he taught me a critical lesson.
One that has stuck with me to this day.
You have to bridge the gap. 🌉
I’ve seen some thought leadership folks who focus on creating the big ideas. They have their heads in the clouds🌤️.
And other practitioners keep themselves busy all day creating assets. They’re on a perpetual quest for impact.
Or, to paraphrase South Park’s infamous “Underpants Gnomes”
Step 1: Bold ideas 💡
Step 2: ❓
Step 3: Impact 📊
What’s your Step 2?
Are you (or your org) hoping for a miracle 🌈?
How will your ideas reach scale and produce impact?
If so, it’s time to fill in the details and bridge the gap.
(Art credit: Sidney Harris, 1977)
#OrgTL #ThoughtLeadership #ContentStrategy #Strategy