Many thought leaders gather content like magpies 🐦 decorating a nest. They’re intellectually curious and constantly exploring topics that interest them. 🎀 Here’s a…
Bill Sherman
Is your thought leadership seaworthy? 🌊 A lot of orgs put insights out into the world and assume it will sail swiftly⛵ to the…
Your external audiences will never care more about your org’s ideas than your employees do. That’s why Internal marketing + thought leadership = win….
Taking Ideas to Scale Within and Beyond Organizations An interview with Jeremy Utley and Perry Klebahn about ways to generate a greater volume…
Staying top-of-mind for when your audience is ready to buy. An interview with Michelle J. Raymond about social selling and synergizing a personal brand…
How storytelling can bridge the gap between expert and audience. An interview with Rhea Wessel about creating an engine for content creation rooted in…
Suffering from content insecurity is a problem. It happens when a thought leader can’t stop tweaking their content. They repeatedly ask, “Is my content…
You can’t *force* someone to practice thought leadership. And I’m not even sure it can be “assigned.” Both ways tend to fail spectacularly. If…
Creating thought leadership for your organization is a very different kind of job. It might take up 20-30% of your time, or it might…
When was the last time you poked around in your intellectual attic looking for good ideas? I recently sent an email to a client….