Discovering the taxonomy of stories. An interview with David Hutchens about crafting stories to engage an audience and create emotional connection. People don’t easily…
Bill Sherman
Connecting how we learn as adults to the content we build as thought leaders. An interview with Manja Horner about creating content for educators…
I get a lot of questions asking about the difference between A person’s thought leadership and their personal brand. Here’s the POV that I’ve…
I hear this complaint from a lot of thought leaders: It’s hard to be creative and insightful all the time! That’s true, but there…
Thought leadership requires a wide array of skills: 🌞 You need to create smart insights, 💡 package them 🎁 in ways that interest others,…
Here’s one of my favorite thought leadership conceits.🤔💭 One way to measure an idea’s quality is through its potential impact. In thought leadership, ideas…
The most well-known thought leaders communicate their content 📣 quickly, clearly, and succinctly. They know how their content can help, 📈 and where it…
Thought leaders, by definition, have good insights they want to share. It’s fun to talk to them at a cocktail party or informal gathering….
Ask the right questions in the right way to ensure your research is accurate. An interview with Mike Ilecki about what goes into conducting…
Getting people to embrace ideas and bring them to life. An interview with Kasey Lobaugh about creating and achieving long-lasting objectives. If you are…