Most people are familiar with the concepts of Corporate Brands and Personal Brands. However, if you practice #thoughtleadership, you need to create a brand for…
platform
A lot of #thoughtleaders have great ideas, 💡 smart content, and products with real value. The problem is that their thought leadership is disorganized and unfocused….
Ask the right questions in the right way to ensure your research is accurate. An interview with Mike Ilecki about what goes into conducting…
Getting people to embrace ideas and bring them to life. An interview with Kasey Lobaugh about creating and achieving long-lasting objectives. If you are…
How thought leadership can be an umbrella for the brands of your organization. An interview with Lynette Jackson about creating a structure for successful…
How AI will affect the future of thought leadership. An interview with Spencer Ante about the history of thought leadership and how AI could…
Creating better thought leadership by following the Four Elements. Bill Sherman takes us on a deep dive of the Four Elements framework for thought…
What’s a thought leadership platform? Having a great idea 💡 isn’t enough. Sharing those insights with a few people isn’t going to gain the…
An idea 💡 without a platform is like a rock star without a stage. 🎪 It’s not going to be seen by many people….
People have personal brands. Your thought leadership insight has _____________. Orgs have corporate brands. What goes in the blank? An idea’s brand isn’t the…