What’s a thought leadership platform?
Having a great idea 💡 isn’t enough.
Sharing those insights with a few people isn’t going to gain the traction 👟👟 you need.
Like a high-diver 🤿, you need a good platform!
A platform is a concise, clearly expressed statement
that introduces your thought leadership and captures your audience’s attention.
Like the high-diver, you stand on the platform,
Ready yourself, and take the leap. 🐟
But if your platform isn’t stable, your dive will be all over the place!
A platform makes your thought leadership “sticky.”
When you distill your ideas into a few strong, credible points,
people remember you when they see a problem you can solve.
Platform can be evaluated with several criteria:
First Impression, Focus, Relevance, and Stickiness.
1️⃣ First impression: Does the platform attract attention?
2️⃣ Focus: Does it address one theme or many?
3️⃣ Relevance: Does it speak to an important “need” or “want”?
4️⃣ Stickiness: Is the platform memorable and easy-to-understand?
Once you have a strong platform,
you’ll be ready to take that leap,
and you’ll have the right footing
to make sure your dive into thought leadership is a success.
I write about
#ThoughtLeadership #OrgTL and #Brand