Most people are familiar with the concepts of Corporate Brands and Personal Brands.
However, if you practice #thoughtleadership, you need to create a brand for your ideas.
We call this a ⭐ Platform.
Today, I’m going to focus on another part of our new whitepaper,
Leveraging Your Org’s Thought Leadership (also known as the #OrgTL Canvas!)
How quickly do your Target Avatars see the relevance in your #insights?
Are your ideas 💡and Next Steps 👟 easy to remember?
Most organizational thought leadership struggles to reach scale because it lacks a clear ⭐ Platform.
And in that case, thought leadership practitioners will see one of two things,
the idea attaches itself to the strongest nearby #brand
either your organization’s corporate brand or your personal brand.
However, this attachment becomes a barrier to the idea reaching scale.
Your corporate brand is built on the org’s reach, reputation, and accomplishments.
Your personal brand is built on your passion, authenticity, and credibility.
Great organizational thought leadership is it’s own brand, based on:
✔️ The insight’s relevance
✔️ The insight’s level of recognition
✔️ The insight’s # of advocates.
When an insight is recognized on its own, it travels faster, farther, and gains more attention.
That’s where thought leadership really reaches scale –
And it all happens because the insights are given the right ⭐ Platform
To super-charge their #impact.