Most thought leadership never reaches scale. Why? Shouldnāt good ideas š” be enough?! Iāve worked with hundreds of thought leadership efforts. And I see…
strategy
Come out from behind the paywall to reach a larger audience. An interview with Malcolm Hawker about moving to a smaller firm and stepping…
ļ»æļ»æ Understanding your audience and using storytelling to connect with them. An interview with Cristina Loughrey about using data to tell the story your…
Making content understandable and digestible. An Interview with Jerome Pagani & Craig Joseph about learning to collaborate, connecting with an audience, and injecting humor…
Staying top-of-mind for when your audience is ready to buy. Ā An interview with Michelle J. Raymond about social selling and synergizing a personal brand…
Thereās a deep connection between thought leadership and business strategy. Both fields benefit from making authentic emotional connections. Trust, empathy, and strong communication are…
Here’s the dirty secret aboutĀ #thoughtleadership. Ideas aren’t enough. You need both strategy and process. So, you want your big idea to produce impact: ā”ļøfor…
Elevating a start-up with a high-profile thought leader. An interview with Jody Padar about building her personal brand and using it to support a…
What does metaverse, blockchain, or web3 mean for thought leadership deployment ĀÆ\_(ć)_/ĀÆ. But that shoulder shrug tells me it’s a question worth asking, even…
The cartoon below was printed on *all* my calculus exams in high school. The hard work lies *between* the idea and the proof. We…