Organizational Thought Leadership Blog

Read our advice for organizational thought leaders.
The Strength of Narrowcasting

Forget “one size fits all” messaging — narrowcasting outperforms broadcasting. Instead of broadcasting your ideas on every wavelength, 👀Find your target audience 💯create relationships…

Tentpole Thought Leadership

Many orgs rely on “tentpole” thought leadership. Just like film studios rely on summer blockbusters. Take them away and campaigns crumble. What is tentpole…

Thought Leadership and Business Strategy

There’s a deep connection between thought leadership and business strategy. Both fields benefit from making authentic emotional connections. Trust, empathy, and strong communication are…

Books and Ideas

When I was young, books were my friends. Now, as I get older, I hear my friend’s voices inside the books they’ve written. As…

Accelerating Ideas

The world needs better ideas. So how can we accelerate 👟 the process? 🦥 Sometimes the best ideas move slowly. 🐇Meanwhile. other ideas scamper…

Audiences Want Your Best Ideas

Audiences don’t want your baggage. They want your best ideas. It’s a tough but necessary rule for #thoughtleadership. It’s also one that many orgs struggle…

Ideas aren’t Enough

Here’s the dirty secret about #thoughtleadership. Ideas aren’t enough. You need both strategy and process. So, you want your big idea to produce impact: ➡️for…

Frozen Thinking

People aren’t serfs. We’re not tied to one job for life. Yet this week, the Qatar Airways CEO said: “People learned to get easy…