I’ve seen lots of excellent, innovative thought leadership
that didn’t require category creation.
For example, consider the topics of leadership and trust.
There have been business books written 🖊️ for generations on both topics.
But it’s possible to point to individuals
who have advanced the conversation substantially in their field.
Some were academics, but many were not.
📖 Charles H. Green (with Trusted Advisor) created a landmark work on trust.
📖 Marshall Goldsmith delved into on leadership and feedforward.
They advanced the conversation in their fields
(and the overall practice of global business)
through excellence in thought leadership.
In the non-profit sector, there are organizations
– such as Habitat for Humanity and AARP –
that invest significantly into thought leadership. 💵
They’re not trying to create a new category.
They’re trying to elevate all the categories –
All the organizational processes and business relationships
Across the world. 🌍
Though creating and sharing insights that can be applied everywhere
That’s what thought leadership is all about.
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I write about
#ThoughtLeadership #OrgTL and #Brand