Thought leadership isn’t about being popular.
It’s about embracing your irrelevance.
Here’s the reality.
Your biggest insight — the one you’re most proud of — It’s just noise(!) to most people.
They won’t care what you have to say.
They don’t need your idea to get through their day.
So what will you do?
📢 Shout louder?
🚫 Tell everyone they’re wrong?
👟 Stomp your feet and threaten to hold your breath?
Yeah, none of those tactics worked
when we were four years old.
They won’t work now, either.
There’s really only one way forward.
Embrace your irrelevance.
Focus on that small percentage who care about your insights
That’s how you create impact through ideas.
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