Persistence Pays Off

Brilliant ideas are simply table stakes. .๐Ÿƒ๐ŸŽฒ Even the best ideas don’t win on their own merits.

Spencer Silver, one of the 3M employees who invented the Post-it note ๐ŸŸจ, had a nickname within the company: “Mr. Persistent.” He refused to give up on an idea ๐Ÿ’ก he believed in.

He had been *trying* to create a new adhesive for aviation โœˆ.

Instead, he created a weird adhesive ๐Ÿงช that could be applied and removed without leaving a residue.

“It was a [brilliant] solution to a problem that did not [yet] exist.”

Silver spent years giving seminars across 3M about this weird glue.

He hoped one of the product managers would see a use for it.

What can #thoughtleadership lessons can we learn?

๐Ÿ”ฌ Silver chose to see the weird glue as an opportunity rather than a failed experiment.
๐Ÿ“ข He chose to share his “failure” with others.
๐Ÿ’ก He asked people to help amplify his idea.

I’m reminded of a great quote by John Doerr. “Ideas are easy. Execution is everything. It takes a team to win.”

I’ve relied on Post-It notes ๐ŸŸจ for hundreds of work sessions during my career. Maybe you have too.

How are you evangelizing your ideas? Are you persistent?