Knowing What to Share

Youโ€™re proud of your thought leadership, ๐Ÿ†
and you share it, hoping to get constructive criticism
as well as build your audience. ๐ŸŽช

But then โ€“ someone else takes your idea and runs away with it. ๐Ÿ’จ

What a nightmare!

Knowing what to share, and what to keep to your clients
is a challenge for many thought leaders.

You want to build an audience,
show your stuff,
and get your name and insights out there.

But doing so requires a little bit of savvy. ๐Ÿค”

๐ŸŒž Do you intend to gate/protect the idea (e.g. patent or trade secret)
or is the plan to reveal the idea in full when it’s done
(as thought leadership or as a product/offering)?

๐ŸŒž If you’re the person with the actual Coca-Cola formula,
you might not want to practice public thinking about ways to improve the recipe.

๐ŸŒž But if you’re developing thought leadership
where you intend to publish and make it widely visible,
then conversation helps you sharpen the idea and find early adopters.


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