Thought leadership without a good idea
is a lot of busywork without any value
or as Shakespeare might say —
a lot of activity “full of sound and fury, signifying nothing.”
I’ve heard a lot of organizations say:
“We need to do thought leadership.”
That’s like saying “we need to do sales.” or “we need to do accounting.”
Yes, and . . . so, tell me:
❓What’s your idea?
❓Who needs to hear it?
❓How does this idea tie back to your org’s goals?
If you cannot answer these three questions, stop!
Your core idea needs to be *good enough*.
It doesn’t need to be world changing E=MC2
But you need to take the idea beyond its “early days”
and craft it into something that’s actually useful to others.
If you don’t have a good idea,
you’re just adding to the noise.
So, what’s the idea at the heart of your thought leadership?
Can you express it in a sentence or two?
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#ThoughtLeadership #OrgTL and #B2BMarketing
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