Ideas at the Heart of Thought Leadership

Thought leadership without a good idea
is a lot of busywork without any value
or as Shakespeare might say —
a lot of activity “full of sound and fury, signifying nothing.”

I’ve heard a lot of organizations say:

“We need to do thought leadership.”

[long pause]


That’s like saying “we need to do sales.” or “we need to do accounting.”

Yes, and . . . so, tell me:

❓What’s your idea?
❓Who needs to hear it?
❓How does this idea tie back to your org’s goals?

If you cannot answer these three questions, stop!

Your core idea needs to be *good enough*.
It doesn’t need to be world changing E=MC2

But you need to take the idea beyond its “early days”
and craft it into something that’s actually useful to others.

If you don’t have a good idea,
you’re just adding to the noise.

So, what’s the idea at the heart of your thought leadership?

Can you express it in a sentence or two?

I write about
#ThoughtLeadership #OrgTL and #B2BMarketing

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