Is your thought leadership “wobbly”?
Or is it stable and sustainable?
Thought leadership is like a stool with three legs:
✅ or ❌ — 1. ideas you are passionate about,
✅ or ❌ — 2. ideas that create results for your org,
✅ or ❌ — 3. ideas your audience need.
So where does this go wrong?
If you ✅ 2 and 3, but you ❌ 1, then
you’ll bore yourself and you won’t put in the effort.
If you ✅1 and 3, but ❌ 2, then
you won’t get budget and resources for the work.
If you ✅ 1 and 2, but ❌ 3, then
you bore your audience, and they will tune you out.
Your thought leadership needs to satisfy all three criteria for it to reach scale.
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I write about:
ThoughtLeadership OrgTL and Brand