Organizations don’t create thought leadership.
But its people surely can.
Here’s a few things a leader can do to invest in thought leadership.
A Few First Steps
🔨 Encourage people to practice thought leadership.
⌛ Give them time within their work week to do so.
✨Reward thought leadership work.
Some Next Steps
📊 Make thought leadership part of your GTM strategy.
👓 Assign someone to be responsible for the thought leadership function (curating).
💵 Link thought leadership work to incentives and compensation.
Advanced steps
🧢 Build a thought leadership talent pipeline.
👉 Make thought leadership a core competency.
📈 Implement metrics that actually track thought leadership outcomes.
How does thought leadership fit within:
Your marketing strategy?
Your overall business strategy?
And how does that investment compare with your peers?