Your big idea is merely the starting point.
Your audience needs to be listening —
and be willing to consider your idea.
That’s why thought leadership needs
to be audience focused.
It’s the best way to take an idea to scale.
Thought leadership is like being a good host.
You make the experience joyful and memorable
for your guests.
Here are 7 tips to help you and your org
build thought leadership that
serves your audience.