Leveraging Your Organization’s Thought Leadership
This whitepaper is a culmination of insights gathered from Thought Leadership Leverage’s extensive conversations, podcasts, and engagements with over 250 heads of thought leadership across a wide range of organizations. From Fortune 50 companies to small and medium-sized businesses, VC-funded startups, and non-profits, we have gathered valuable knowledge.
The Four Elements of Thought Leadership
Thought Leadership Leverage (TLL) – a firm specializing in thought leadership consulting – has defined the key elements of thought leadership to not only improve their offerings and services, but also codify what good thought leadership should and does look like. Expand your knowledge of the Four Elements: Ideas, Platform, Content and Offerings.
TOPICS
We support organizations at any stage of thought leadership with topics including thought leadership best practices, definitions of thought leadership, the creation of thought leadership content and offerings (i.e., modalities), the use of strategy and resources to build thought leadership functions, and the measurement of thought leadership success and impact.
We also share and discuss emerging trends for using thought leadership as a marketing tool as well as those looking to install it as a core competency and value for their organization.
The most consistent measurements for success and impact are:
through websites, social media, in-person (i.e., conferences), etc.
how far thought leadership ideas extend both through the organization as well as through external channels (media, trade publications, clients, etc.).
linking thought leadership to direct customer interactions and sales, whenever possible.
Organizational Thought Leadership, or Org TL as we like to call it, was created when the team at Thought Leadership Leverage realized there was a growing discipline in many corporations to build, design and manage thought leadership.
Bill has worked in the thought leadership space for almost twenty years. He’s worked with global brands as well as world-renowned independent thought leaders who have been recognized on the Thinkers50. The Org TL group has become one of the largest gatherings of professionals who create, curate, and deploy thought leadership on behalf of their organizations.
Bill also serves as the COO of Thought Leadership Leverage: A thought leadership consultancy dedicated to serving organizational thought leadership teams as well as independent thought leaders. Bill co-hosts the “Leveraging Thought Leadership” podcast.
Peter Winick is the founder of Thought Leadership Leverage, a thought leadership consulting firm. Peter has spent much of his career working with independent thought leaders–authors, speakers, CEOs, and academics. And he applies those proven thought leadership processes and frameworks to the needs of organizations that want to differentiate and grow their business.
Peter is the co-host of the “Leveraging Thought Leadership” podcast, where he interviews independent thought leaders who focus on business topics. He has interviewed many of the world’s pre-eminent business thought leaders.
Bill has worked in the thought leadership space for almost twenty years. He’s worked with global brands as well as world-renowned independent thought leaders who have been recognized on the Thinkers50. The Org TL group has become one of the largest gatherings of professionals who create, curate, and deploy thought leadership on behalf of their organizations.
Bill also serves as the COO of Thought Leadership Leverage. A thought leadership consultancy dedicated to serving organizational thought leadership teams as well as independent thought leaders. Bill co-hosts the “Leveraging Thought Leadership” podcast.
Peter Winick is the founder of Thought Leadership Leverage, a thought leadership consulting firm. Peter has spent much of his career working with independent thought leaders–authors, speakers, CEOs, and academics. And he applies those proven thought leadership processes and frameworks to the needs of organizations that want to differentiate and grow their business.
Peter is the co-host of the “Leveraging Thought Leadership” podcast, where he interviews independent thought leaders who focus on business topics. He has interviewed many of the world’s pre-eminent business thought leaders.