We’re socially conditioned to avoid repeating ourselves. 📢📢📢
And that’s a liability when it comes to #thoughtleadership.
When we’re in conversation,
we want our listeners to lean in 👂
and pay attention to what we’re saying.
But many of us have developed a finely tuned instinct;
a voice which shouts a warning:
“Stop. 🛑 You’re repeating yourself!”
But the practice of thought leadership requires #repetition.
We need to repeat ourselves!
💡 First, people need to hear an idea more than once before they’ll act.
💡 Second, you’re not speaking to the same audience all the time.
💡 And third, your ideal audience might miss that brilliant post you made last month.
You remember it. They don’t. So, say it again!
In order to be effective as a thought leadership practitioner,
we need to embrace the discomfort of repetition.
We must be prepared to talk about our #ideas over and over. ⭐⭐
Repetition helps your ideas gain attention,
and ensures that your listeners absorb your #insights and embrace them.
If your goal is to change minds and influence others,
then you must be willing to joyfully embrace repetition.